There is no denying the fact that Enterprise Data Warehouses (EDW) and Data Lakes are a great option for storing your customer data. But the data there stays in a raw form, which is of no use for your business growth. When you have rich database with all the data about your clients, their concerns, assumptions, and purchasing conduct, you can customize your promoting efforts to suit their requirements. This assists you with upgrading your assets, lessen the business cycle, and increment business return for money invested.
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